In a successful period of growth and expansion, Universal Networks International is now also focusing on harmonizing its TV channels under five revitalized core brands delivering new original, first run content targeted at local audiences around the globe. Hallmark Channel Africa will change its name to Universal Channel on March 24. Africa is the first market to introduce the new look channel globally.
MultiChoice and Universal Networks International are confident that the iconic entertainment brand will enhance an already popular channel and that loyal Hallmark viewers will appreciate the warm, contemporary look of the new channel brand. With more first run series and movies, featuring characters and stories that connect to the viewer on an emotional level, Universal Channel is set to increase its popularity on the African continent.
François Roux, Managing Director, EMEA, Universal Networks International, said, “This is a natural evolution of the Hallmark Channel in Africa . Building on Universal’s entertainment heritage we will continue showing quality content in an engaging TV environment, now emphasized by a modern, colourful channel look and feel. We’re delighted to bring our viewers an even greater programming line-up, with the very latest seasons from a host of award winning programmes such as Law & Order, Law & Order: Special Victims Unit and Monk”.
John Burnett, VP Commercial Operations and MD Africa , Universal Networks International said; “Universal Channel is more than television, it’s entertainment you feel, with compelling characters we know our viewers really relate to, from the psychics and neurotics to the compulsives and perfectionists, such as Dr Gregory House, Monk, Jack McCoy from Law & Order and Erica Strange from Being Erica”.
Aletta Alberts, Head of Content, MultiChoice said; “We are very positive about this development of Hallmark Channel. We have co-operated closely with Universal Networks International making sure our subscribers benefit from even stronger content delivered under the new Universal Channel name”
The change of name to Universal Channel will happen at 21:00 on March 24 kicking off with a double bill of the premiere of Law & Order Series 17 – the longest running crime series in the history of television.
Other content premieres will include Monk, Psych, Being Erica season 2 and Law & Order: Special Victims Unit season 8.
About Universal Networks International
Universal Networks International, the global channels division of NBC Universal, is one of the world’s premier entertainment networks, delivering quality content and compelling brands to over 150 million viewers in 130 countries across Europe, the Middle East, Africa, Latin America and Asia . The portfolio is spearheaded by five core channels - Syfy Universal, Diva Universal, Studio Universal, Universal Channel and 13th Street Universal - which deliver a full range of entertainment experiences to local audiences across the globe. Universal Networks International also operates Movies 24, the (non-US) Hallmark Channel and an interest in the KidsCo joint venture.
Universal Networks International is part of NBC Universal; one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.
About Universal Channel
Featuring some of the world’s favourite and most talked about characters, Universal Channel does more than bring you television you watch – its entertainment you feel. Powered by character-driven shows, big personalities in rich plotlines, the heart of this channel is full of SENSATION. Universal Channel brings you compulsive, electric and fascinating programmes all backed by one of the biggest names in show business.
About MultiChoice
MultiChoice Africa Limited is a multi-channel pay television platform providing premium services to 47 countries across the African continent and adjacent Indian Ocean islands. Through the range of DStv bouquets, the company provides quality television entertainment to Africa ’s rich diversity of cultural and language requirements.
Operations include subscriber management services and the management of a digital satellite television platform providing DStv which consists of wide selection of video and audio channels 24 hours a day.
Through continuous innovation in technology and assembling an excellent range of bouquets, built around compelling news, as well as premium movie and sports channels, MultiChoice Africa has succeeded in adding significant value for subscribers and television consumers in Africa.
MultiChoice Africa Limited is a registered company based in Mauritius and is a wholly owned subsidiary of the Naspers Group, which is listed on the Johannesburg Stock Exchange and London Securities Exchange
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